Advertising and Promotions: an IMC Prespective (Record no. 1105)

MARC details
000 -LEADER
fixed length control field 00325nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230523s9999 xx 000 0 und d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 SHA
100 ## - MAIN ENTRY--PERSONAL NAME
Main Author Name Shah, Kruti
245 #0 - TITLE STATEMENT
Title Advertising and Promotions: an IMC Prespective
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication Delhi
260 ## - PUBLICATION, DISTRIBUTION, ETC.
publisher Name TMH
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication 2009
300 ## - PHYSICAL DESCRIPTION
Number Of Page 987
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Text Books
Holdings
Lost status Not for loan Home library Current library Date last seen Koha item type School Total Checkouts Full call number Barcode Cost, replacement price Price effective from Withdrawn status Date acquired Source of acquisition Cost, normal purchase price Discount Bill Date Bill No
    BGU Central Library BGU Central Library 23/05/2023 Text Books School of Management   659.1 SHA 150 525.00 23/05/2023   29/12/2012 The Book Heaven, Delhi 525.00 30 2012-12-15 673
    BGU Central Library BGU Central Library 23/05/2023 Text Books School of Management   659.1 SHA 151 525.00 23/05/2023   29/12/2012 "The Book Heaven, Delhi" 525.00 30 2012-12-15 673