PROMO Integrated Marketing Communication: A South-Asian Perspective (Record no. 1844)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00356nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230523s9999 xx 000 0 und d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 OGU |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Main Author Name | Oguinn, Thomas C. |
| 245 #0 - TITLE STATEMENT | |
| Title | PROMO Integrated Marketing Communication: A South-Asian Perspective |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | Delhi |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| publisher Name | Cengage |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number Of Page | 490 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Text Books |
| Lost status | Not for loan | Home library | Current library | Date last seen | Koha item type | School | Total Checkouts | Full call number | Barcode | Cost, replacement price | Price effective from | Withdrawn status | Date acquired | Source of acquisition | Cost, normal purchase price | Discount | Bill Date | Bill No |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| BGU Central Library | BGU Central Library | 23/05/2023 | Text Books | School of Management | 659.1 OGU | 8026 | 850.00 | 23/05/2023 | 06/07/2017 | Amit Book Depot, Bhubaneswar | 850.00 | 10 | 2017-07-04 | 539 | ||||
| BGU Central Library | BGU Central Library | 23/05/2023 | Text Books | School of Management | 659.1 OGU | 8027 | 850.00 | 23/05/2023 | 06/07/2017 | "Amit Book Depot, Bhubaneswar" | 850.00 | 10 | 2017-07-04 | 539 | ||||
| BGU Central Library | BGU Central Library | 23/05/2023 | Text Books | School of Management | 659.1 OGU | 8028 | 850.00 | 23/05/2023 | 06/07/2017 | "Amit Book Depot, Bhubaneswar" | 850.00 | 10 | 2017-07-04 | 539 | ||||
| BGU Central Library | BGU Central Library | 23/05/2023 | Text Books | School of Management | 659.1 OGU | 8029 | 850.00 | 23/05/2023 | 06/07/2017 | "Amit Book Depot, Bhubaneswar" | 850.00 | 10 | 2017-07-04 | 539 | ||||
| BGU Central Library | BGU Central Library | 23/05/2023 | Text Books | School of Management | 659.1 OGU | 8030 | 850.00 | 23/05/2023 | 06/07/2017 | "Amit Book Depot, Bhubaneswar" | 850.00 | 10 | 2017-07-04 | 539 |