Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale (Record no. 2695)

MARC details
000 -LEADER
fixed length control field 00387nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230523s9999 xx 000 0 und d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.157 STA
100 ## - MAIN ENTRY--PERSONAL NAME
Main Author Name Stahlberg, Markus
245 #0 - TITLE STATEMENT
Title Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale
250 ## - EDITION STATEMENT
Edition 2
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication London
260 ## - PUBLICATION, DISTRIBUTION, ETC.
publisher Name Kogan Page
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication 2012
300 ## - PHYSICAL DESCRIPTION
Number Of Page 277
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Text Books
Holdings
Lost status Not for loan Home library Current library Date last seen Koha item type School Total Checkouts Full call number Barcode Price effective from Withdrawn status Date acquired Source of acquisition Discount Bill Date Bill No
    BGU Central Library BGU Central Library 23/05/2023 Text Books School of Management   659.157 STA B3390 23/05/2023   30/05/2017 Amit Book Depot, Bhubaneswar 10 2017-05-27 133