Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications (Record no. 2986)

MARC details
000 -LEADER
fixed length control field 00394nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230523s9999 xx 000 0 und d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.82 SHI
100 ## - MAIN ENTRY--PERSONAL NAME
Main Author Name Shimp, Terence A.
245 #0 - TITLE STATEMENT
Title Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
250 ## - EDITION STATEMENT
Edition 9
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication Delhi
260 ## - PUBLICATION, DISTRIBUTION, ETC.
publisher Name Cengage
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication 2016
300 ## - PHYSICAL DESCRIPTION
Number Of Page 728
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Text Books
Holdings
Lost status Not for loan Home library Current library Date last seen Koha item type School Total Checkouts Full call number Barcode Cost, replacement price Price effective from Withdrawn status Date acquired Source of acquisition Cost, normal purchase price Discount Bill Date Bill No
    BGU Central Library BGU Central Library 23/05/2023 Text Books School of Communication   658.82 SHI M386 699.00 23/05/2023   18/09/2016 Amit Book Depot, Bhubaneswar 699.00 20 2016-09-14 78
    BGU Central Library BGU Central Library 23/05/2023 Text Books School of Communication   658.82 SHI M387 699.00 23/05/2023   18/09/2016 Amit Book Depot, Bhubaneswar 699.00 20 2016-09-14 78
    BGU Central Library BGU Central Library 23/05/2023 Text Books School of Communication   658.82 SHI M388 699.00 23/05/2023   18/09/2016 Amit Book Depot, Bhubaneswar 699.00 20 2016-09-14 78
    BGU Central Library BGU Central Library 23/05/2023 Text Books School of Communication   658.82 SHI M389 699.00 23/05/2023   18/09/2016 Amit Book Depot, Bhubaneswar 699.00 20 2016-09-14 78
    BGU Central Library BGU Central Library 23/05/2023 Text Books School of Communication   658.82 SHI M390 699.00 23/05/2023   18/09/2016 Amit Book Depot, Bhubaneswar 699.00 20 2016-09-14 78