Advertising and Promotions: an Integrated Brand Approach (Record no. 2988)

MARC details
000 -LEADER
fixed length control field 00365nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230523s9999 xx 000 0 und d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 SEM
100 ## - MAIN ENTRY--PERSONAL NAME
Main Author Name Semenik, Richard J.
245 #0 - TITLE STATEMENT
Title Advertising and Promotions: an Integrated Brand Approach
250 ## - EDITION STATEMENT
Edition 6
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication Delhi
260 ## - PUBLICATION, DISTRIBUTION, ETC.
publisher Name Cengage
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication 2014
300 ## - PHYSICAL DESCRIPTION
Number Of Page 710
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Text Books
Holdings
Lost status Not for loan Home library Current library Date last seen Koha item type School Total Checkouts Full call number Barcode Cost, replacement price Price effective from Withdrawn status Date acquired Source of acquisition Cost, normal purchase price Discount Bill Date Bill No Date last checked out
    BGU Central Library BGU Central Library 23/05/2023 Text Books School of Communication   659.1 SEM M396 650.00 23/05/2023   21/09/2016 Amit Book Depot, Bhubaneswar 650.00 20 2016-09-14 78  
    BGU Central Library BGU Central Library 23/05/2023 Text Books School of Communication   659.1 SEM M397 650.00 23/05/2023   21/09/2016 Amit Book Depot, Bhubaneswar 650.00 20 2016-09-14 78  
    BGU Central Library BGU Central Library 23/05/2023 Text Books School of Communication   659.1 SEM M398 650.00 23/05/2023   21/09/2016 Amit Book Depot, Bhubaneswar 650.00 20 2016-09-14 78  
    BGU Central Library BGU Central Library 23/05/2023 Text Books School of Communication   659.1 SEM M399 650.00 23/05/2023   21/09/2016 Amit Book Depot, Bhubaneswar 650.00 20 2016-09-14 78  
    BGU Central Library BGU Central Library 06/05/2024 Text Books School of Communication 1 659.1 SEM M400 650.00 23/05/2023   21/09/2016 Amit Book Depot, Bhubaneswar 650.00 20 2016-09-14 78 30/03/2024