From Brand Vision to Brand Evaluation: Strategically Building and Sustaining Brands (Record no. 3126)

MARC details
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fixed length control field 00394nam a2200157Ia 4500
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fixed length control field 230523s9999 xx 000 0 und d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 CHE
100 ## - MAIN ENTRY--PERSONAL NAME
Main Author Name Chernatony, L.D.
245 #0 - TITLE STATEMENT
Title From Brand Vision to Brand Evaluation: Strategically Building and Sustaining Brands
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Edition 3
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Place of publication London
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publisher Name Routledge
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Date of publication 2012
300 ## - PHYSICAL DESCRIPTION
Number Of Page 376
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Reference Book
Holdings
Lost status Not for loan Home library Current library Date last seen Koha item type School Total Checkouts Full call number Barcode Price effective from Withdrawn status Date acquired Source of acquisition Discount Bill Date Bill No
    BGU Central Library BGU Central Library 23/05/2023 Reference Book School of Communication   658.827 CHE M938 23/05/2023   22/10/2016 Bookionics, Hyderabad 20 2016-10-04 13739