Curious Marketer: Expeditions in Branding and Consumer Behaviour (Record no. 3298)

MARC details
000 -LEADER
fixed length control field 00353nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230523s9999 xx 000 0 und d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.820954 BHA
100 ## - MAIN ENTRY--PERSONAL NAME
Main Author Name Bhat, Harish
245 #0 - TITLE STATEMENT
Title Curious Marketer: Expeditions in Branding and Consumer Behaviour
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication Delhi
260 ## - PUBLICATION, DISTRIBUTION, ETC.
publisher Name Penguin
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication 2017
300 ## - PHYSICAL DESCRIPTION
Number Of Page 322
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Text Books
Holdings
Lost status Not for loan Home library Current library Date last seen Koha item type School Total Checkouts Total Renewals Full call number Barcode Date last checked out Cost, replacement price Price effective from Withdrawn status Date acquired Source of acquisition Cost, normal purchase price Discount Bill Date Bill No
    BGU Central Library BGU Central Library 24/05/2024 Text Books School of Communication 6 1 658.820954 BHA M1184 28/11/2023 599.00 23/05/2023   10/07/2017 Technical Bureau, Delhi 599.00 10 2017-07-04 5366