Integrated Marketing Communications in Advertising and Promotion (Record no. 4516)

MARC details
000 -LEADER
fixed length control field 00355nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230523s9999 xx 000 0 und d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 SHI
100 ## - MAIN ENTRY--PERSONAL NAME
Main Author Name Shimp, Terence A.
245 #0 - TITLE STATEMENT
Title Integrated Marketing Communications in Advertising and Promotion
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication Delhi
260 ## - PUBLICATION, DISTRIBUTION, ETC.
publisher Name Cengage
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication 2007
300 ## - PHYSICAL DESCRIPTION
Number Of Page 666
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Donated Book
Holdings
Lost status Not for loan Home library Current library Date last seen Koha item type School Total Checkouts Full call number Barcode Cost, replacement price Price effective from Withdrawn status Date acquired Source of acquisition Cost, normal purchase price Discount Bill Date Bill No Date last checked out Date due
    BGU Central Library BGU Central Library 23/05/2023 Donated Book School of Management   658.802 SHI G221 725.00 23/05/2023   23/09/2019 Tr. From BIMTECH, Gr. Noida 725.00   2019-09-23 Gift    
    BGU Central Library BGU Central Library 23/05/2023 Donated Book School of Management   658.802 SHI G222 725.00 23/05/2023   23/09/2019 Tr. From BIMTECH, Gr. Noida 725.00   2019-09-23 Gift    
    BGU Central Library BGU Central Library 23/05/2023 Donated Book School of Management   658.802 SHI G223 725.00 23/05/2023   23/09/2019 Tr. From BIMTECH, Gr. Noida 725.00   2019-09-23 Gift    
    BGU Central Library BGU Central Library 24/05/2024 Donated Book School of Management 2 658.802 SHI G224 725.00 23/05/2023   23/09/2019 Tr. From BIMTECH, Gr. Noida 725.00   2019-09-23 Gift 24/01/2024  
    BGU Central Library BGU Central Library 24/05/2024 Donated Book School of Management 1 658.802 SHI G225 725.00 23/05/2023   23/09/2019 Tr. From BIMTECH, Gr. Noida 725.00   2019-09-23 Gift 24/01/2024  
    BGU Central Library BGU Central Library 22/05/2024 Donated Book School of Management 1 658.802 SHI G226 725.00 23/05/2023   23/09/2019 Tr. From BIMTECH, Gr. Noida 725.00   2019-09-23 Gift 24/01/2024  
    BGU Central Library BGU Central Library 24/01/2024 Donated Book School of Management 1 658.802 SHI G227 725.00 23/05/2023   23/09/2019 Tr. From BIMTECH, Gr. Noida 725.00   2019-09-23 Gift 24/01/2024 31/05/2024
    BGU Central Library BGU Central Library 13/08/2024 Donated Book School of Management 1 658.802 SHI G228 725.00 23/05/2023   23/09/2019 Tr. From BIMTECH, Gr. Noida 725.00   2019-09-23 Gift 24/01/2024  
    BGU Central Library BGU Central Library 20/05/2024 Donated Book School of Management 1 658.802 SHI G229 725.00 23/05/2023   23/09/2019 Tr. From BIMTECH, Gr. Noida 725.00   2019-09-23 Gift 24/01/2024  
    BGU Central Library BGU Central Library 23/05/2023 Donated Book School of Management   658.802 SHI G230 725.00 23/05/2023   23/09/2019 Tr. From BIMTECH, Gr. Noida 725.00   2019-09-23 Gift    
    BGU Central Library BGU Central Library 13/08/2024 Donated Book School of Management 1 658.802 SHI G231 725.00 23/05/2023   23/09/2019 Tr. From BIMTECH, Gr. Noida 725.00   2019-09-23 Gift 04/01/2024  
    BGU Central Library BGU Central Library 21/05/2024 Donated Book School of Management 1 658.802 SHI G232 725.00 23/05/2023   23/09/2019 Tr. From BIMTECH, Gr. Noida 725.00   2019-09-23 Gift 04/01/2024  
    BGU Central Library BGU Central Library 23/05/2023 Donated Book School of Management   658.802 SHI G233 725.00 23/05/2023   23/09/2019 Tr. From BIMTECH, Gr. Noida 725.00   2019-09-23 Gift    
    BGU Central Library BGU Central Library 23/05/2023 Donated Book School of Management   658.802 SHI G234 725.00 23/05/2023   23/09/2019 Tr. From BIMTECH, Gr. Noida 725.00   2019-09-23 Gift    
    BGU Central Library BGU Central Library 23/05/2023 Donated Book School of Management   658.802 SHI G235 725.00 23/05/2023   23/09/2019 Tr. From BIMTECH, Gr. Noida 725.00   2019-09-23 Gift