Neuromarketing For Dummies (Record no. 8432)

MARC details
000 -LEADER
fixed length control field 00446nam a22001817a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240901201907.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240901b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978124544387Re
041 ## - LANGUAGE CODE
Language English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342
100 ## - MAIN ENTRY--PERSONAL NAME
Main Author Name Genco, Stephen J
245 ## - TITLE STATEMENT
Title Neuromarketing For Dummies
250 ## - EDITION STATEMENT
Edition Rep
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication New Delhi
publisher Name Wiley
Date of publication 2024
300 ## - PHYSICAL DESCRIPTION
Number Of Page 392p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Keyword Marketing; Neuromarketing
Subject Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Reference Book
Holdings
Lost status Source of classification or shelving scheme Not for loan Home library Current library Date last seen Koha item type School Inventory number Total Checkouts Full call number Barcode Copy number Uniform Resource Identifier Cost, replacement price Price effective from Withdrawn status Date acquired Source of acquisition Cost, normal purchase price Bill Date Bill No Net Amount
  Dewey Decimal Classification   Birla Global University Birla Global University 01/09/2024 Reference Book School of Management 1   658.8234 12697 1 https://www.wiley.com/en-ca/Neuromarketing+For+Dummies-p-9781118518588 499.00 01/09/2024   01/09/2024 Amazon 448.00 28/08/2024 CCX1-1561711 448
  Dewey Decimal Classification   Birla Global University Birla Global University 01/09/2024 Reference Book School of Management 1   658.8234 12698 2 https://www.wiley.com/en-ca/Neuromarketing+For+Dummies-p-9781118518588 499.00 01/09/2024   01/09/2024 Amazon 448.00 28/08/2024 CCX1-1561711 448