Neuromarketing in India (Record no. 8441)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00534nam a22001697a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240904164600.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240904b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780367437329 |
| 041 ## - LANGUAGE CODE | |
| Language | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83240954 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Main Author Name | Dutta, Tanushree |
| 245 ## - TITLE STATEMENT | |
| Title | Neuromarketing in India |
| Sub title | Understanding the Indian Consumer |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | New Delhi |
| publisher Name | Routledge |
| Date of publication | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number Of Page | 77p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Keyword | Marketing; Consumer Behaviour; Neuromarketing - India |
| Subject | Marketing; Consumer Behaviour; Neuromarketing - India |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Book |
| Lost status | Source of classification or shelving scheme | Not for loan | Home library | Current library | Date last seen | Koha item type | School | Inventory number | Total Checkouts | Full call number | Barcode | Copy number | Cost, replacement price | Price effective from | Withdrawn status | Date acquired | Source of acquisition | Cost, normal purchase price | Discount | Bill Date | Bill No |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | BGU Central Library | BGU Central Library | 04/09/2024 | Reference Book | School of Management | 1 | 658.83240954 | 12780 | 1 | 695.00 | 04/09/2024 | 04/09/2024 | Book Corporation Kolkata | 695.00 | 27 | 28/08/2024 | BCC/031/1245 | ||||
| Dewey Decimal Classification | BGU Central Library | BGU Central Library | 04/09/2024 | Reference Book | School of Management | 1 | 658.83240954 | 12781 | 2 | 695.00 | 04/09/2024 | 04/09/2024 | Book Corporation Kolkata | 695.00 | 27 | 28/08/2024 | BCC/031/1245 | ||||
| Dewey Decimal Classification | BGU Central Library | BGU Central Library | 04/09/2024 | Reference Book | School of Management | 1 | 658.83240954 | 12782 | 3 | 695.00 | 04/09/2024 | 04/09/2024 | Book Corporation Kolkata | 695.00 | 27 | 28/08/2024 | BCC/031/1245 | ||||
| Dewey Decimal Classification | BGU Central Library | BGU Central Library | 04/09/2024 | Reference Book | School of Management | 1 | 658.83240954 | 12783 | 4 | 695.00 | 04/09/2024 | 04/09/2024 | Book Corporation Kolkata | 695.00 | 27 | 28/08/2024 | BCC/031/1245 |