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Case Studies on Brand Management: New Paradigms

By:

Brinda, G

Material type: Text

Text

TextPublication details: Hyderabad; ICFAI University Press; 2008Description: 267DDC classification:

658.827 CAS

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Item type	Current library	Home library	Call number	Status	Notes	Date due	Barcode
Text Books	BGU Central Library	BGU Central Library	658.827 CAS (Browse shelf(Opens below))	Available	School of Management		310

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Previous	658.827 0954 Brand Management: The Indian Context	658.827 AAK Aaker on Branding: 20 Principles That Drive Success	658.827 BAI Branding in a Competitive Marketplace	658.827 CAS Case Studies on Brand Management: New Paradigms	658.827 CHE Creating Powerful Brands	658.827 CHE From Brand Vision to Brand Evaluation: Strategically Building and Sustaining Brands	658.827 IND Brand Desire: How to Create Consumer Involvement and Inspiration	Next

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