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Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation

By:

Sarin, Sharad

Material type: Text

Text

TextPublication details: Delhi; Sage; 2016Edition: 2Description: 301DDC classification:

658.827 SAR

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Holdings
Item type	Current library	Home library	Call number	Status	Notes	Date due	Barcode
Reference Book	BGU Central Library	BGU Central Library	658.827 SAR (Browse shelf(Opens below))	Available	School of Communication		M256

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Previous	658.827 KOM Definitive Book of Branding	658.827 PAR Brand Admiration: Building a Business People Love	658.827 SAG Brand Management	658.827 SAR Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation	658.827 SCH Rethinking Prestige Branding: Secrets of the Ueber-Brands	658.827 SRI Future of Branding	658.83 BER Marketing Research. Ed.5	Next

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