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Effective Advertising: Understanding When, How, and Why Advertising Works

By:

Tellis, Gerard J

Material type: Text

Text

TextPublication details: Delhi; Sage; 2009Description: 201DDC classification:

659.1 TEL

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Holdings
Item type	Current library	Home library	Call number	Status	Notes	Date due	Barcode
Text Books	BGU Central Library	BGU Central Library	659.1 TEL (Browse shelf(Opens below))	Available	School of Communication		M499

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Previous	659.1 SEM Advertising and Promotions: an Integrated Brand Approach	659.1 SHA Advertising and Promotions: an IMC Prespective	659.1 SHA Advertising and Promotions: an IMC Prespective	659.1 TEL Effective Advertising: Understanding When, How, and Why Advertising Works	659.1 VIL Advertising Basics: A Resource Guide for Beginners	659.1 VIL Advertising Basics: A Resource Guide for Beginners	659.1 VIL Advertising Basics: A Resource Guide for Beginners	Next

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