TY  - BOOK
AU  - Dutta, Tanushree
TI  - Neuromarketing in India: Understanding the Indian Consumer
SN  - 9780367437329
U1  - 658.83240954 
PY  - 2020///
CY  - New Delhi
PB  - Routledge
KW  - Marketing; Consumer Behaviour; Neuromarketing - India
ER  -