Sugarman, Joseph <br/><br/>
The Adweek Copywriting Handbook  : The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters 

 - New Jersey  Wiley  2007 
 - 336p. 
<br/><br/><label>ISBN: </label>9780470051245 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public Relations, Public Relations Writing; Copywriting  Public Relations, Public Relations Writing; Copywriting  
<br/><br/><label>Dewey Class. No.: </label>659.132