TY - BOOK AU - Sugarman, Joseph TI - The Adweek Copywriting Handbook: : The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters SN - 9780470051245 U1 - 659.132 PY - 2007/// CY - New Jersey PB - Wiley KW - Public Relations, Public Relations Writing; Copywriting ER -