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1.
Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications by
Edition: 9
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi ; Cengage ; 2016
Availability: Items available for loan: BGU Central Library (5)Location, call number: 658.82 SHI, ...

2.
Integrated Marketing Communications in Advertising and Promotion by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi ; Cengage ; 2007
Availability: Items available for loan: BGU Central Library (14)Location, call number: 658.802 SHI, ... Not available: BGU Central Library: Checked out (1).

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