000 00355nam a2200145Ia 4500
008 230523s9999 xx 000 0 und d
082 _a658.802 SHI
100 _aShimp, Terence A.
245 0 _aIntegrated Marketing Communications in Advertising and Promotion
260 _aDelhi
260 _bCengage
260 _c2007
300 _a666
942 _cDB
999 _c4516
_d4516