Marketing Metaphoria: What Deep Metaphors Reveal About the Minda of Consumers
Zaltman, Gerald
Marketing Metaphoria: What Deep Metaphors Reveal About the Minda of Consumers - Mumbai Himalaya 2008 - 230
658.8342 ZAL
Marketing Metaphoria: What Deep Metaphors Reveal About the Minda of Consumers - Mumbai Himalaya 2008 - 230
658.8342 ZAL