Marketing Metaphoria: What Deep Metaphors Reveal About the Minda of Consumers

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Material type: Text

TextPublication details: Mumbai; Himalaya; 2008Description: 230DDC classification:

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Holdings
Item type	Current library	Home library	Call number	Status	Notes	Date due	Barcode
Text Books	BGU Central Library	BGU Central Library	658.8342 ZAL (Browse shelf(Opens below))	Available	School of Management		267
Text Books	BGU Central Library	BGU Central Library	658.8342 ZAL (Browse shelf(Opens below))	Available	School of Management		393

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