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From Brand Vision to Brand Evaluation: Strategically Building and Sustaining Brands

By:

Chernatony, L.D

Material type: Text

Text

TextPublication details: London; Routledge; 2012Edition: 3Description: 376DDC classification:

658.827 CHE

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Item type	Current library	Home library	Call number	Status	Notes	Date due	Barcode
Reference Book	BGU Central Library	BGU Central Library	658.827 CHE (Browse shelf(Opens below))	Available	School of Communication		M938

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Previous	658.827 BAI Branding in a Competitive Marketplace	658.827 CAS Case Studies on Brand Management: New Paradigms	658.827 CHE Creating Powerful Brands	658.827 CHE From Brand Vision to Brand Evaluation: Strategically Building and Sustaining Brands	658.827 IND Brand Desire: How to Create Consumer Involvement and Inspiration	658.827 IND Brand Desire: How to Create Consumer Involvement and Inspiration	658.827 KEL Strategic Brand Management. Ed.3	Next

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