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Marketing Metaphoria: What Deep Metaphors Reveal About the Minda of Consumers

By:

Zaltman, Gerald

Material type: Text

Text

TextPublication details: Mumbai; Himalaya; 2008Description: 230DDC classification:

658.8342 ZAL

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Holdings
Item type	Current library	Home library	Call number	Status	Notes	Date due	Barcode
Text Books	BGU Central Library	BGU Central Library	658.8342 ZAL (Browse shelf(Opens below))	Available	School of Management		267
Text Books	BGU Central Library	BGU Central Library	658.8342 ZAL (Browse shelf(Opens below))	Available	School of Management		393

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Previous	658.8342 SHR Theory of Consumer Behaviour	658.8342 SOL Consumer Behavior: Buying, Having, and Being	658.8342 ZAL Marketing Metaphoria: What Deep Metaphors Reveal About the Minda of Consumers	658.8342 ZAL Marketing Metaphoria: What Deep Metaphors Reveal About the Minda of Consumers	658.83420954 DAS Power of a Common Man: Connecting with Consumers the SRK Way	658.8343 HBR Harward Business Review on Increasing Customer Loyalty	658.8343 HBR Harward Business Review on Increasing Customer Loyalty	Next

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